So how do we market our Creative businesses in a way that is true to our Creative Selves? My biggest concern for the longest time was that I would be in the position of offering something that didn’t feel like “me”. I’d struggled with a feeling of rebellion against doing what all the business and marketing books/videos/blogs/teleseminars told me to do, just because they “said so.”

I was filled with questions and worry. How do I market my business from my authentic self? How do I stay true to my message that everyone is creative? How do I balance doing it “my way” with doing it “the right way”?

This morning, I remembered Jack Kornfield’s wisdom about the “Four Rules of Relationship” and thought about how it might apply to marketing my Creative Business:

Show Up. To me, this means to show up fully as myself. Don’t hide or diminish what you do in any way. Remember and celebrate all of your accomplishments and how they have positively influenced others. Be willing to be vulnerable. Share who you truly are.

Be Present. This one can be a challenge. Being present, to me, means being focused on what I am doing, what I am saying, how I am being in this moment. Marketing my business from this state of being present allows me to approach tasks from a calm and centered place, rather than a state of worry or anxiety, which is not the best way to attract others!

Speak Your Truth. Here’s where you get to express your true Creative Self. What is your Truth as it relates to your Creative Business? What is the message you wish to express to the world? Is it about beauty? Courage? Passion? Speak it – in your Marketing message, in your newsletter, on your business cards, website, promotional brochures, etc. Your Truth is a reflection of who you are and what you bring to the world.

Let Go Of Outcome. This is by far the toughest part. But it can also be the most rewarding. When we put our message out there to the world, when we share who we truly are, when we are vulnerable, passionate, caring and Creative, we connect and build relationship with the people who need us, our services and works, the most. By letting go, we free ourselves to be ourselves in our business and our lives. When we cling to outcome, worry about what others might think or how we’re going to pay the bills, we limit our capacity to build relationship. When we can let go, we open the door to others and keep it open, inviting them to come again and again, to view our work, to visit our seminars, to read our newsletters and blogs. When they are ready, the will choose us because we have kept that door open long enough and consistently enough for them to know, like and trust us. In this way, the clients and customers we desire the most will also be the ones who desire us and our work the most.

When I choose to market my business with these four basic rules of relationship in mind, my marketing “efforts” become “effortless.” I attract the clients I truly want to work with and who truly want to work with me. Marketing in this way is an opportunity for me to share all of who I am and my Truth with the world. Even for those who do not choose my services, I am providing a message which may inspire them. When I choose to be in this state of non-attachment, I can see that Marketing is truly just about expressing myself, who I am and what I hope to bring to the world, building relationships along the way.

That feels so much better than worrying about “getting it right”!

How will you choose to market your business with Heart?

I’ve lived with fear a long time. It’s been such a close companion, for much of my life I didn’t even know it for what it was. I assumed it was normal to worry like crazy, feel anxious and berate oneself for failures. Most of us do it all the time, behaving as if we all should somehow magically be prepared for any possible contingency, every possible outcome. “What an idiot I am! Why didn’t I realize that was going to happen? I should have known! I should have seen the signs!!!”

Lately, I found myself worrying a lot about whether my business will succeed or fail. Am I doing everything I can to promote myself? Am I doing it right? Do I even know what I’m supposed to be doing? What if it doesn’t work? What if I can’t do it???

The questions were swimming around in my head, keeping me up at night and waking me up in a state of panic in the mornings. “I’ll be OK,” I told myself. “I have faith that it will work out; I’m in a learning curve, that’s all.” But no matter how much I tried to hush the panicky voices inside me, they only seemed to hang on tighter and get louder.

I finally sat down to confront them the other night. I wanted to truly understand why, no matter what I said or did, I still felt this anxiety. Finally, it hit me: what my fear needed to hear was confirmation that I have failed. I HAVE FAILED. I’m doing it even now. Oh, my. Wow. I am currently failing. My business success is not happening the way I wanted it to right now.  I’ve FAILED!!!!! Aaaarrrrggghhhhh!!!

And then I started laughing. Because as soon as I admitted to myself that I am failing, I have failed and I no doubt will continue to fail, I FELT BETTER. My anxiety lightened up a little. The problems I’m dealing with didn’t go away, but the panicky questions in my head – the constant stream of “what ifs?” – got quieter.

I’m still giggling a little as I write this. What a relief to remember that it’s OK to fail; in fact we do it all the time. How lovely to revel in failures and the lessons they can teach rather than shy away from them. Now that I’ve admitted to failing, I am open to possibility. Instead of the nagging “What if?” I can hear the exhilarating “What’s next?!”

Try it. Admit to your deepest fear. You can fail. It doesn’t have to be spectacular; it can just be. I wonder what will happen when you do.

Saying that, however, makes me wonder. Why did I ever believe she did not have that right? Did she always have it, and I just didn’t acknowledge it? That part of me has always felt ostracized and therefore, rebellious. But when I self-identify with that “alternative” part and place myself against the mainstream, am I potentially doing myself and my creativity a disservice?

When I call myself “artist” or “creative” am I by default denying the creativity inherent in others who have not yet discovered it for themselves? Who do I exclude in my need to rebel? In my frustration at not feeling “accepted”, who do I repel?

Current brain research seems to be validating the power of the creativity within all of us. What, then, becomes of the rebellious creative within me? Within you?

If we accept as true that we are all capable of creativity in a variety of forms, then perhaps a part of the paradigm shift will come in the form of all people identifying themselves as artists. Because in order to progress to the next stage of human development, we must embrace the Creative in all of us, not just a select few.

How will you choose to recognize and celebrate your own creativity? How will you recognize and celebrate it in others?

It could be you’re grateful for the sunshine. Or the rain. You could be grateful for your friends, your family, your beloved. You could be grateful for your job. You could be grateful that your boss isn’t bugging you with more work, or that you have an upcoming vacation. You could be grateful for your dog or cat. You could be grateful for the roof over your head.

What do we have if we don’t have gratitude? How could we connect with joy, with our drive and motivation, with our souls without it?

Gratitude is up for me today. Don’t even quite know why, except that I have had some experiences and achievements lately that are reminding me to acknowledge my gratitude. I’ve completed my Certified Professional Coach training. I think it didn’t occur to me how BIG this would feel. I’ve spent the better part of the last two years dedicated to this achievement, and now, here it is. So much has happened in my life; so much has changed (mostly for the better!)

I am grateful there was a Coach Training program near me. I am grateful that I had the courage to make the choice to go to this program. I am grateful for my instructors: their kindness, compassion, support and modeling of what masterful coaching is. I am so very grateful to my fellow classmates who have been with me on this extraordinary journey.

I am grateful to be finished with my schoolwork. I am extremely grateful to those clients who have been with me for over a year, who took the risk to begin coaching with me when I was still a “newbie”. I am grateful for my newer clients and for the clients who are on their way. I am grateful for my friends and family members who have supported (and worried for) me through this career change.

I am grateful to be living out loud my dream of being my own boss, doing what I love every day and doing something that matters in the world.

In a way, this blog post is turning into one great big THANK YOU note, but that’s OK.

Gratitude is about acknowledging where you’ve been and where you are now. It gives us permission to see our own accomplishments and who has been there with us all along. Most importantly, gratitude puts us in touch with our JOY. And joy reminds us to be who we truly are in the world, thus inspiring others to do the same.

So, write down 5 more things you’re grateful for. Tonight, before you go to bed, list 5 more. Do this every day and you may start to see something shift in your life – shift inside of you.

What are you grateful for right now?

But the very idea of trusting the process is rooted in the notion that we are not stagnant. We are not stuck in the past, doomed to continue making the same mistakes or decisions that do not serve us. The first step to trusting the process is remembering that LIFE is a process. The second step? That, as living beings, WE are a process.

I’m sitting in my backyard as I write this and the process Nature goes through — renewing herself yet again at this time of year– strikes me. The process of pushing buds out into flowers, followed by leaves; the process of insects emerging from their hidey-holes into the light of day; the process of birds returning North to fill our skies with song.

Nature trusts her process.

What would it be like for you if you trusted that you could make choices that were different, were right for you? How different could life be if you allowed mistakes as a part of the process, pausing to admire the learning along the way?

The flower blossoms don’t stay on the cherry trees forever (much as I wish they would). In Nature’s process they are joined by leaves and eventually become fruit. What fruits will you harvest when you trust your process and let go of the wilted flowers of your past?

What becomes possible for you?

I had to let go of a project this week. That sounds easier than it was. It took some time for me to reach the conclusion that it simply wasn’t going to work out the way I’d planned it. For some of us, letting go is viewed as a last resort – we cling to the outcome or goal we seek at all costs, until the outcome feels all-important. Letting go of that desired outcome or goal feels like “giving up” or worse yet, “abject failure”!

I’m coming to learn, however, that letting go can actually reconnect us to the very results we so dearly wished for when we were clinging so hard. This project, for example. I put a lot of stake in it succeeding. I had the expectation that it would make money – not only for me, but for the person I partnered with. I had the expectation that it would bring me more clients and increase my reputation. I had expectations of it being wildly successful.

That’s a lot of expectations. Looking at it now, I envision those expectations as if they were “sticky grenades” (to borrow an expression). I stuck them on this project and they were just about ready to explode in my face! All of those expectations caused me to feel pressured, panicked and anxious. And those feelings were creeping up on me little by little as the deadline approached…I almost didn’t notice them until it was too late.

I had to face the facts: I had given up on myself in the process of attaching to these expectations and outcomes. I confronted my feelings and realized I had disconnected from the initial idea – what I loved about it. So, I decided to let it go. The whole thing.

And once I did, I felt lighter, clearer.

Suddenly, there was possibility again. In my feeling of lightness, I could clearly envision my next steps:

I set an intention to stay mindful of the process and the love of what I’m choosing rather than attaching to specific outcomes. I let go of any particular expectations. I stay curious, stay open and let what happens, happen.

I’ll let you know how it goes.